About
BEHIND LIGHT UP CONSULTING
HI, I'M JEN KARPINKO
Founder, Light Up Consulting
I started Light Up Consulting because I enjoy helping business owners work through the parts of running a business that can feel complicated or difficult to solve alone.
Whether the challenge is an inefficient process, an important business decision, or marketing that is not connecting, I bring an outside perspective and practical support.
The story behind the name
WHY 'LIGHT UP'
The name Light Up reflects the purpose of the work: helping business owners bring clarity to challenges, decisions, and next steps.
It also has a personal meaning. The letters “LGHT” represent my children's names and are an important part of why I chose the name.
LGHT
How I work
Practical and personal
Understand the full picture
Before recommending anything, I take the time to understand the business, the problem, and its context.
Keep it practical
Recommendations should be useful, realistic, and appropriate for the resources you have.
Work together
We'll talk through the options and decide what makes sense for your business.
Stay flexible
Business challenges do not always fit into a set package. The support can adjust based on what you need.
Have something you're trying to figure out?
You don't need to have the problem perfectly defined before reaching out.